TRACKING THE TREASURE: THE USE OF TECHNOLOGY IN JEWELRY SUPPLY CHAIN

Technology has revolutionized the way jewelry is designed, manufactured and sold. From 3D printing to virtual try-on experiences, technology has opened up new possibilities for jewelry makers and consumers alike.

3D PRINTING

3D printing is one of the most important ways technology is being used in jewelry making. Designers of jewelry can now create designs that would be difficult or impossible to create using conventional manufacturing techniques thanks to 3D printing. Customers may even be able to create custom designs thanks to this technology, which enables production to be more precise and accurate.

VIRTUAL REALITY AND AUGMENTED REALITY

Additionally, innovative and one-of-a-kind virtual try-on experiences are being created using augmented reality (AR) and virtual reality (VR). Customers can virtually try on jewelry using these technologies before making a purchase to see how it would look on them. Customers can view the jewelry from a variety of perspectives and under a variety of lighting conditions thanks to the virtual showrooms that can be created with this technology.

COMPUTER AIDED DESIGN

Additionally, precise and in-depth jewelry designs are being created using CAD software. These programs can even simulate how the piece will look in various lighting conditions and allow for precise measurements. Additionally, this technology can be used to create virtual renderings of the jewelry, which can be shared with customers for their approval and feedback prior to the production of the final piece.

SOCIAL MEDIA & E-COMMERCE PLATFORMS

The use of social media and e-commerce platforms have also had a big impact on the jewelry industry. These platforms allow jewelry designers and manufacturers to reach a wider audience, and customers to purchase jewelry online. They also provide customers with more information, such as product details, images, and reviews, which can help them make an informed purchase decision.

RADIO-FREQUENCY IDENTIFICATION

In addition, technology is also being used to improve the supply chain and logistics of the jewelry industry. For example, RFID (Radio-Frequency Identification) technology is being used to track and trace the movement of jewelry from the manufacturer to the customer. This allows for greater transparency and accountability in the supply chain, which can help to prevent fraud and counterfeiting.